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Question
Lanover Manufacturing supplies windshield wiper blades to General Motors and Ford. A sudden jump in the price of rubber and its substitutes has forced Lanover and other wiper blades manufacturers to double the price of the wiper blades. This increase in price has not affected sales volume for wiper blades. The price change did not change demand for windshield wiper blades because demand for this product by business customers is:a. inelastic
b. secure
c. bundled
d. elastic
e. resistant
Answer
This answer is hidden. It contains 91 characters.
Related questions
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b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
Q:
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a. uses limited sales planning
b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
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a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
d. Salespeople sell products not advice and assistance.
e. Proposals and presentations used emphasize pricing and product features.
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Relationship selling is also called:
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b. win-win selling
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b. lead times
c. mode of transportation to be used
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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c. exclusive
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c. vertical marketing system
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c. create economies of scale
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