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Question
Last year, General Motors began a strategy to improve product quality and customer satisfaction. Recent reports show that GM's product recalls for the first half of the year are higher than for the entire previous year. GM explains that the figures support the corporate commitment to quality and satisfaction. In which step of the strategic management process is GM currently focusing?A) defining the business and its mission
B) translating the mission into strategic goals
C) formulating a strategy
D) evaluating performance
Answer
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