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Question
Lee Siracca owns two horses, brews his own beer, participates in the civic arts commission, enjoys talk radio, hikes on wilderness trails, and competes in rodeos. All of these diverse needs and interests influence his choices of the goods and services he buys. Lee has a_____.a. component lifestyle
b. demographically oriented lifestyle
c. multicultural demographic position
d. fragmented market orientation
e. segmented buying strategy
Answer
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