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Question
LEGO MINDSTORMS Photo
Consider the LEGO MINDSTORMS photo above. If the marketing research measure of success is assembly time for a particular design meant for middle-school students, which would be the best possible marketing action if the results of a marketing research study concluded, "All ten teams could assemble Design B in 20 minutes but only 3 teams completed Design A"?
A. redesign the kits so that assembly time is more uniform
B. introduce design B
C. introduce the Design A, but add more new features to charge a higher price
D. mine the data further for student reactions
E. consult the marketing dashboards to analyze LEGO sales in the U.S.
Answer
This answer is hidden. It contains 133 characters.
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