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Question
Lenox China Co. would like to get its annual Christmas ornament series into Macy's department stores. Macy's has a buyer in New York City who makes decisions on its giftware. Which promotional element would be most appropriate for Lenox to use to reach the Macy's buyer?
A. advertising
B. sales promotion
C. personal selling
D. public relations
E. advertising and public relations
Answer
This answer is hidden. It contains 309 characters.
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