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Question
Leon is not very quick to purchase innovative products when they come out, but after a while he breaks down and buys if after most of his friends have bought it. He gets most of his information from them when he decides to buy something. He is very skeptical of marketing, so he trusts his friends more than anything. Leon is best described as a(n):a. innovator
b. early adopter
c. early majority
d. late majority
e. laggard
Answer
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Related questions
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b. lead generation
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d. the close procedure
e. moving through the sales continuum
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b. uses a "lone wolf" approach to selling
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d. uses short-term follow-ups, which focus on product delivery
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
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a. electronic data interchange (EDI)
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