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Question
Love Languages is introducing an improved version of its tutoring targeted to students who want more in-depth assistance using a CD format. The company has decided to continue to offer their original tutoring package and aim the new product at the original target market; therefore, they are employing a ____ product strategy.
a. multiple products/one market
b. multiple products/multiple markets
c. modified product/one market
d. modified product/multiple markets
Answer
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