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Question
Lucille Ball is primarily responsible for development of the off-network television syndication business.
Answer
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Related questions
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a. Benjamin Franklin.
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d. Thomas Paine.
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Many industry insiders attribute the recent fall-off in audiences for movies, recorded music, network television, DVD, radio, newspapers, and videogames to changes in technology; people are finding new ways to access content. And while this is certainly true to a degree, others say that in this age of concentrated and hypercommercialized media, audiences are simply being turned off. Would you agree with the critics? Why? Can you give examples from your own media consumption?
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a. synergy.
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c. ritual bonding.
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Short-Answer Questions What are the seven media literacy skills? Describe each.
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Short-Answer Questions How do genre conventions and production values differ?
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Short-Answer Questions Define and explain the third-person effect.
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Short-Answer Questions What does it mean to say that mass communication serves as a cultural forum?
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True/False Questions An understanding of and respect for the power of media messages is an important media literacy skill.
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True/False Questions People rarely succeed in contesting the dominant culture.
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True/False Questions If you explain an idea to a friend in a letter, you have encoded your message.
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True/False Questions Evening news, documentary, horror film, and gossip magazine are examples of genres.
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The specific internal language of a given mediumfor example, the choice of lighting in a soap operais a media a. convention. b. production value. c. genre. d. format.
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The characteristic, distinctive, standardized style elements of a given form of media expressionfor example, the upbeat music that introduces the local evening newsare media
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An understanding of and respect for the power of media messages, the development of heightened expectations of media content, a knowledge of genre conventions, and the ability to recognize when conventions are being mixed are examples of
a. the third-person effect.
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c. media literacy skills.
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Gutenberg developed his press to produce
a. books of maps.
b. official government publications.
c. political treatises.
d. Bibles.
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The Gutenberg printing press was an advance over earlier printing presses because it
a. produced books in a widely understood language.
b. used metal type and was designed for the production of large numbers of volumes.
c. was developed in central Europe, giving more people access to it.
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The differences between the individual elements of interpersonal and mass communication change the _____________ the communication process.
a. purpose of
b. noise in
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We can think of mass communication as a giant courtroom where, as a people, we discuss and debate our culturewhat it is and what we want it to be. This view sees mass communication as a
a. cultural storyteller.
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Culture is the world made meaningful; it is socially constructed and maintained through communication. It limits, as well as liberates us; it differentiates as well as unites us. It defines our realities and thereby
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a. with How Much Noise
b. to Whom
c. Using Which Medium
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Culture is constructed and maintained
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Groups with specific but not dominant cultures that exist as part of those larger cultures are
a. secondary cultures.
b. bounded cultures.
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d. transformed cultures.
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The process of creating shared meaning between the mass media and their audiences is
a. mass communication.
b. feedback.
c. interpersonal communication.
d. encoding.
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Anything that interferes with successful communication is said to be
a. noise.
b. encoding.
c. decoding.
d. feedback.
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Communication is best defined as
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b. conversation between two or a few people.
c. the process of creating shared meaning.
d. the product of large media industries.
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True/False Questions Marconi saw his wireless as a way to broadcast content to large audiences.