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Question
Madison announced to her family last night that she wanted a pair of inline skates. Her sister Bailey said she thought it was a stupid idea. Their mother, Wanda, said Madison deserved a special treat for winning the science fair. Because her father Ned said nothing, Madison knew she was not getting the skates. In terms of the roles played by family members in the consumer decision-making process:a. Madison was the initiator, and Ned had no role at all.
b. Bailey was the initiator, and Wanda was the decision maker.
c. Madison was an influencer, and Wanda was the decision maker.
d. Madison was the initiator, and Ned was the decision maker.
e. Madison was the initiator, and Bailey had no role at all.
Answer
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