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Question
Many commuters grab a cup of coffee and drink it during their ride to work. So someone invented specially shaped cups that dont tip and lids with sip openings that close and dont spill. Which of these innovative ways of thinking best fits this situation?
a. Combine two businesses to create a market opening. b. Study a product or service to see if you can make it green.
c. Recognize a hot trend and ride the wave. d. Study an existing product and explore ways to improve its function.
Answer
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