Accounting
Anthropology
Archaeology
Art History
Banking
Biology & Life Science
Business
Business Communication
Business Development
Business Ethics
Business Law
Chemistry
Communication
Computer Science
Counseling
Criminal Law
Curriculum & Instruction
Design
Earth Science
Economic
Education
Engineering
Finance
History & Theory
Humanities
Human Resource
International Business
Investments & Securities
Journalism
Law
Management
Marketing
Medicine
Medicine & Health Science
Nursing
Philosophy
Physic
Psychology
Real Estate
Science
Social Science
Sociology
Special Education
Speech
Visual Arts
Question
Maria is an advertising executive. She is working on a presentation regarding a new line of spring clothing. She knows that her presentation needs to present important statistics and figures to support her arguments. However, she intends to convince her audience primarily by using emotional appeal. Which of the following sentences can help her in connecting with the audience through emotional appeal?
A. "We will save 20 percent labor costs if we launch our line by mid-September."
B. "We will use eco-friendly raw materials to help conserve the environment."
C. "We have a total of 20 years of experience in advertising in the country."
D. "We have an experience of working with companies like Campbell and Co."
E. "We strive to achieve a profit of $85,000 from our spring line of clothing."
Answer
This answer is hidden. It contains 110 characters.
Related questions
Q:
Well-designed visuals in PowerPoint slides give presentations a professional image and serve as an outline for a talk.
Q:
The more you can do to personalize the opening for your audience, the better.
Q:
Oral messages are better than written messages when presenting several specific details of a law, procedure, or policy.
Q:
How should you handle questions when delivering an oral presentation? What are the key points to keep in mind?
Q:
_____ are most acceptable when audiences know the basic data set well, even though a part of the scale is missing.
A. Complex graphics
B. Three-dimensional graphs
C. Chartjunk
D. Drawings
E. Truncated graphs
Q:
Which of the following might be an interpretation of the color yellow in a visual in Western culture?
A. Warm, earthy, and mature
B. Strong, brave, and passionate
C. Happy, friendly, and optimistic
D. Clean, innocent, and pure
E. Jealous, inexperienced, and greedy
Q:
Which of the following is NOT a common component of visuals and data displays?
A. Labels or legends identifying axis, colors, symbols, and so forth
B. The source of the data, if you obtained it yourself
C. Clearly labeled units
D. A clear indication of what the data are
E. A title telling the story that the visual or data display shows
Q:
In which of the following scenarios would a bar chart be most effective?
A. To depict the amount of cotton grown in different geographical regions of a country
B. To show a company's growth in net sales over time
C. To identify the contribution of each division of a company to its total revenue
D. To show the dimensions of a proposed product design
E. To depict the step-by-step process of using a new software program
Q:
When you want an audience to be able to identify exact values in a set of data, you should use a:
A. pie chart.
B. table.
C. line graph.
D. bar chart.
E. map.
Q:
Joshua, the new sales manager of a local car dealership, is preparing the quarterly sales report for the cars in his locality. He is trying to decide whether he should use a bar chart or line graph to supplement his discussion in the report. Which guideline for creating effective visuals and data displays is Joshua following in this scenario?
A. Use color and decoration with restraint.
B. Follow the conventions for designing typical visuals.
C. Choose the right visual for the story.
D. Check the quality of the data.
E. Be accurate and ethical.
Q:
Elena, a sales manager, is required to present the annual sales report for her product at the next month's senior management meeting. Before creating the visual for the report, she is making sure that no information is missing from key locations or demographic areas. Which guideline for creating effective visuals and data displays is Elena following in this scenario?
A. Follow the conventions for designing typical visuals.
B. Determine the story you want to tell.
C. Be sure the visual is ethical.
D. Check the quality of the data.
E. Choose the right visual for the story.
Q:
Audiences remember the labels on a graph or chart far better than they remember the shape of the visual.
Q:
To show correlations, use a map, a pie chart, or a Gantt chart.
Q:
List and explain some of the tips for using and documenting sources in a research paper.
Q:
List the three things that a good purpose statement should clarify.
Q:
Information plus analysis
Q:
The passing off of the words or ideas of others as your own is called _____.
A. plagiarism
B. documentation
C. abstraction
D. citation
E. piracy
Q:
Henry, a manager at Cyberdyne Systems Corp., asks his customers to voice their views as they try to assemble one of the company's units, T850 Model 101. In this case, Henry is using:
A. trial-and-error research methodologies.
B. interruption interviews.
C. think-aloud protocols.
D. discourse-based interviews.
E. personal interviews.
Q:
A(n) _____ is a form of qualitative research where a small collection of people convenes to provide a more detailed look into some area of interest.
A. ethnic group
B. questionnaire
C. focus group
D. sample
E. population
Q:
_____ follow up an original question to get at specific aspects of a topic.
A. Mirror questions
B. Probes
C. Situational questions
D. Hypotheses
E. Rhetorical questions
Q:
A good progress report presents good news by speculating on the reader's feelings about the news.
Q:
While responding to a request for proposal, it is important to use the same headings, terminology, and structure as used in the requesting document.
Q:
It is important to understand that all members of an audience are experts in the subject matter and you should prepare your proposals accordingly.
Q:
Progress reports contain the work that needs to be done along with who will be doing it.
Q:
Visuals can be effective tools for ensuring that ideas are presented completely.
Q:
List three tips for properly designing a table as a visual in a document.
Q:
Which of the following is recommended for creating an effective line graph?
A. Use only one line.
B. Label both the axis.
C. Use perspective to make comparison easier.
D. When time is a variable, put it on the vertical axis.
E. Use a line graph to compare a part to the whole.
Q:
Explain the 1-2-3 pattern of organizing information with the help of an example.
Q:
Practicing a speech out loud will:
A. help you avoid unintentional negatives.
B. increase the number of filler sounds in your speech.
C. help you focus on the words and not the emotions you wish to communicate to your audience.
D. help you figure out what filler sounds you can use in your speech.
E. help you work on transitions that move your speech from one point to the next.
Q:
Which of the following is true of using notes in an oral presentation?
A. You should use key phrases in your notes to help you if you go blank during your presentation.
B. While delivering your presentation, you should focus most of your attention on your notes.
C. While delivering your presentation, you should direct your gaze at the screen and not the audience.
D. While delivering your presentation, you should hold your note cards very low, so that the audience cannot view them.
E. You should prepare your notes so that you can read directly from them during the presentation.