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Question
Marine Systems was the first company to develop inventory management software specifically for hotels and restaurants. Soon after Marine Sytems had launched its product, Unicorn Systems developed similar software. The software developed by Unicorn Systems outperformed the one developed Marine Systems, and it eventually became the market leader. Unicorn Systems is an example of a(n) _____.
a. pioneer
b. late mover
c. early follower
d. laggard
Answer
This answer is hidden. It contains 1 characters.
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