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Question
Mario Armstrong is an example of a professional who has ______.
A. never settled
B. embraced influencer marketing
C. did a ton of internships
D. none of these
Answer
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Micro-influencers are not as effective as influencers because they do not have a large audience.
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A. trolls/haters
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A. exclusivity
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______ is the process of categorizing people into certain groups based on certain criteria.
A. Creator analysis
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What are some of the risks you see when it comes to embracing a snarky voice on social media? Outline three key risks that are associated with this type of writing style on social media.
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Social care is part of the conversation piece of effective writing for social media.
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The type of writing that brands, like Dunkin Donuts, use to strike up conversations and embrace the notion that social media is social is ______.
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A. snarky
B. audience focused
C. educational
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As discussed in the textbook, there are six Cs for effective writing for social media EXCEPT ______.
A. content
B. creation
C. creativity
D. connection
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______ focuses on the content that will be going out at certain times of the campaign. Hootsuite and Sprout Social offer these services for social media professionals. A. A strategic plan B. A content calendar C. A media plan D. A creative plan
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B. Mission; brand voice
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A. Technical view of social media
B. Strategic view of social media
C. Managerial view of social media
D. Creative view of social media
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Research in many ways is one of the most challenging yet demanding functions in social media.
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A. He is doing a strategic analysis.
B. He is doing a social listening analysis.
C. He is doing a social monitoring analysis.
D. He is doing a data analysis.
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A. you start fresh and not worry about what metrics they are already using
B. you can wing the payment model for them. Its all customizable
C. you have to know what data they are able to collect and report on
D. you need to see if they are offering any training, but it is not required
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A. formulating items to evaluate
B. identifying influencers
C. analyzing key trends
D. calculating overall growth amongst audience
E. all of these
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A. timeframe
B. tools
C. content
D. platform
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Identifying followers on given social media platforms gives the social media professional what types of benefits?
A. They get the sense of their vanity metrics.
B. They get a snapshot of their potential audience members.
C. They are the must have audience members to target for a campaign.
D. They are real followers and bots that engage with your content.