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Question
Marketing research can be defined as the _______, processing, interpreting, and _______ of market information.
Match the term with its definition. Not all terms will be used.
a. chain-ratio method
b. customer-oriented philosophy
c. intellectual property
d. production-oriented philosophy
e. segmentation variables
f. single-segment strategy
g. small business marketing
h. unsegmented strategy
Answer
This answer is hidden. It contains 22 characters.
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