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Question
Marketing synergies often come at the expense of product synergies because
A. product synergies are more effective for penetrating a market rather than creating one.
B. multiple market segments usually require multiple products.
C. it is easier to change a product than to completely develop a new marketing plan.
D. a single customer segment will likely require a variety of products.
E. no company can afford to do both at the same time.
Answer
This answer is hidden. It contains 171 characters.
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