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Question
Marriott owns many brands of hotels, such as W Hotels, which is a luxury brand; Westin hotels, which is an upscale brand; and Fairfield Inns, which are midscale. Marriott is marketing its hotels based on
A) market segmentation.
B) market penetration.
C) diversification strategy.
D) differentiation.
Answer
This answer is hidden. It contains 1 characters.
Related questions
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Countertrade is
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B) least attractive to small, primarily domestic enterprises.
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_____ occurs when a firm builds a plant in a country and agrees to take a certain percentage of the plant s output as partial payment for the contract.
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A) bill of lading
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In a typical international trade transaction, the
A) exporter should obtain a letter of credit to initiate transactions.
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In an international transaction involving a bank as a third party, the exporter ships the product after
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Describe the 14 steps in a typical international trade transaction.
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Tangible property includes patents, designs, copyrights, and trademarks.
⊚ true
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What is a drawback of a just-in-time system?
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When a multinational corporation buys products or services from one of its suppliers that produces them somewhere else, whether domestically or globally, it is referred to as
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This is where cutting-edge production should take place, or at least be tested for implementation in other parts of the firm s production network.
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A) ISO 9000
B) TQM
C) Lean production
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Logistics is the activity that controls the
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⊚ true
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⊚ true
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Q:
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⊚ true
⊚ false
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_____ is an international market research company based in London that works with more than half of the Fortune 500 companies.
A) Ipsos
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Q:
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A) product strategy
B) pricing strategy
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