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Question
Match each concept in the left column with its best description in the right column.
| 1) Public relations | A) Addressed anti-business sentiment in the 1930s |
| 2) Enlightened self-interest | B) A weak substitute buzzword for public relations |
| 3) Social Darwinism | C) Often prompted the sneering criticism “It’s just PR.” |
| 4) Institutional openness | D) Proclaiming eco-friendliness to cover up shortcomings |
| 5) Puffery | E) Societal “survival of the fittest” applied to business |
| 6) Dialogic theory | F) Using a pseudo-grassroots organization for advocacy |
| 7) Strategic communication | G) Tool for beneficial relationships |
| 8) Lobbying | H) Two-way communication to negotiate relationships |
| 9) Astroturfing | I) Influencing public policy, usually through legislation |
| 10) Greenwashing | J) Admitting mistakes and assisting reporters |
Answer
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