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Question
Match each concept on the left with its description/characteristic on the right.
| 1) Probability sampling | A) Respondents self select |
| 2) Arbitron | B) Focuses on lifestyle breakdowns |
| 3) Quota sampling | C) Each person has an equal chance of being chosen for a survey |
| 4) Straw polls | D) Prototype research |
| 5) Black weeks | E) Measures audience on a wide range of video platforms |
| 6) Engagement ratings | F) Measures radio audiences |
| 7) A2/M2 | G) Measures intensity and time spent with the media |
| 8) Television pilots | H) Sample’s demographics match the whole population’s |
| 9) Cohort analysis | I) No broadcast ratings are collected |
| 10) Psychographics | J) Identifies generational demographics |
Answer
This answer is hidden. It contains 48 characters.
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