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Question
Match each concept on the left with the best definition or explanation in the right column.
| 1) Circulation | A) Length of time an ad remains available to reader |
| 2) Endorsement | B) Intensively scheduled barrage of ads for a product |
| 3) CPM | C) Subtle ads in unexpected places |
| 4) Shelf life | D) Number of copies of a periodical sold |
| 5) Pass-along circulation | E) Payment by advertiser for people visiting their online ad |
| 6) Click-through fee | F) Linking products to specific types of people, not everyone |
| 7) Flight | G) Tool to determine cost effectiveness |
| 8) LCD | H) All people beyond original recipient who see a periodical |
| 9) Positioning | I) Testimonial ad featuring a celebrity |
| 10) Stealth ad | J) Message strategy for the broadest audience possible |
Answer
This answer is hidden. It contains 48 characters.
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