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Question
Match each person on the left with his corresponding accomplishment in the right column.
| 1) William Henry Vanderbilt | A) Brought enlightened self-interest to GM |
| 2) Paul Garrett | B) Promoted PR as a top management function |
| 3) Howard Dean | C) Used puffery as a promotion tool |
| 4) Ivy Lee | D) Made smoking acceptable for women |
| 5) P.T. Barnum | E) Democratized political fund-raising via the Internet |
| 6) George Creel | F) Updated Creel’s work to respond to World War II |
| 7) Arthur Page | G) Declared “The public be damned.” |
| 8) John D. Rockefeller, Jr. | H) Headed Committee on Public Information |
| 9) Elmer Davis | I) Image changed from demon to caring tycoon by Ivy Lee |
| 10) Edward Bernays | J) Early advocate of institutional openness |
Answer
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