Accounting
Anthropology
Archaeology
Art History
Banking
Biology & Life Science
Business
Business Communication
Business Development
Business Ethics
Business Law
Chemistry
Communication
Computer Science
Counseling
Criminal Law
Curriculum & Instruction
Design
Earth Science
Economic
Education
Engineering
Finance
History & Theory
Humanities
Human Resource
International Business
Investments & Securities
Journalism
Law
Management
Marketing
Medicine
Medicine & Health Science
Nursing
Philosophy
Physic
Psychology
Real Estate
Science
Social Science
Sociology
Special Education
Speech
Visual Arts
Question
Match each person on the left with the appropriate accomplishment in the right column.
| 1) William Caxton | A) Coined the term and promoted “unique selling proposition” |
| 2) Wayland Ayer | B) Championed brand imaging |
| 3) Dave Balter | C) His Pepsi endorsement led other celebrities to endorse products |
| 4) Rosser Reaves | D) Printed first advertisement |
| 5) Josiah Wedgwood | E) Celebrity endorser for erectile dysfunction medications |
| 6) Bob Dole | F) Developed the idea of positioning |
| 7) David Ogilvy | G) Founded BzzAgent for word-of-mouth advertising |
| 8) Benjamin Day | H) Credited with establishing the first brand name product |
| 9) Jack Trout | I) Founded first ad agency |
| 10) Michael Jackson | J) First newspaper publisher to rely on advertising revenues |
Answer
This answer is hidden. It contains 48 characters.
Related questions
Q:
Match each concept on the left with its best explanation in the right column. 1) Copyright A) Determines whether advocacy speech is constitutionally protected 2) Intellectual property B) Law meant to keep indecent material off Internet 3) Assignment C) Creative works 4) News media D) Offensive expression aimed at racial, ethnic, or sexual-orientation minorities 5) Prior restraint E) Allows censorship of speech inciting violence 6) Incitement standard F) Transfer of intellectual-property ownership rights 7) Fighting Words Doctrine G) Protects the ownership rights of creators 8) Commercial speech H) Prohibiting expression in advance 9) Hate speech I) Advertising or other speech relating to commerce 10) Communications Decency Act J) Fourth branch of government
Q:
When religious purists associated with the Taliban ran Afghanistan, radio was allowed to broadcast nothing by calls to prayer and unending religious chants.
Q:
The U.S. Supreme Court overturned as unconstitutional the law known as the __________ Act of 1996, which attempted to control indecent content on the Internet.
Q:
Bans of sexually explicit material fail if they are challenged in courts unless the material is found to be legally __________.
Q:
__________ is the largest satcom operator.
Q:
The Supreme Court has ruled that __________, which is any material aimed at sexual arousal, cannot be totally prohibited.
Q:
The doctrine that permits criticism of performers and performances is called __________ comment and criticism.
Q:
Compared to television, one disadvantage to radio advertising is that it cannot offer ___________ to its listeners.
Q:
Atlanta television station owner Ted Turner used satellite technology to deliver programming from his local station known as __________ to cable systems nationwide.
Q:
The effect entertainment idols have on people’s actions and fashion is called stereotyping.
Q:
For better or worse, relying on the Bennett model of news tends to emphasize the official view of most news stories and relies on governmental authorities as prime sources.
Q:
What is the name of the Internet radio site on which users create a radio station by naming a performer and allowing the site to choose similar music?
A) AOL
B) Music4U
C) Pandora
D) SoFloRadio
Q:
What advertisers are really paying the mass media for is
A) publicity and prestige.
B) access to potential customers.
C) protection against financial stagnation.
D) conglomeration.
Q:
To rein in unrestrained journalism, China proposed an Emergency Response Law to
A) limit news reporting of disasters and thus ensure social stability.
B) promote fair and balanced coverage.
C) promote news competition.
D) better inform the people about events.
Q:
The CIA set up its Open Source Center to track worldwide postings on social media and other Internet sites in response to a recommendation from the 9/11 Commission.
Q:
One of the most important features of the dialogic theory of public relations is
A) certainty.
B) commitment.
C) persistence.
D) self-assurance.
Q:
With rare exception, the primary goal of most U.S. mass media is to
A) make profits.
B) provide news and information to the masses.
C) entertain.
D) provide an exchange of ideas.
Q:
The CIA’s Open Source Center scans Facebook, Twitter, traditional news outlets, and other online sources to assess grassroots world opinion on a daily basis.
Q:
A(n) _________ contract pays ad agencies with shares in the advertiser’s company which can be very lucrative but which is also risky.
Q:
Describe how demassification has helped the magazine industry throughout its history. Cite at least three specific magazines and explain how they were helped or hurt by demassification.
Q:
In the past, advertising agencies traditionally earned __________ percent of what their clients spent on space and time.
Q:
By the 1880s most newspapers included opinion pieces in their editorial sections, but were careful to keep opinions out of their news coverage of events.
Q:
Identify the three major ink-on-paper mass media and discuss how they compare in terms of their content, timeliness, and regularity.
Q:
The Associated Press, or AP, provided partisan news during its infancy.
Q:
__________ is a rental agreement that requires movie theaters to accept a batch of movies which may include lower-quality ones they don’t want.
Q:
Match each concept in the left column with its definition or an example from the right column. 1) Online encyclopedia A) Reference book 2) Penny paper B) Kindle 3) Circulation C) Gannett 4) Newspaper chain D) Gets publications from the press to the reader 5) Paywall E) First media product to reach a truly mass audience 6) Highbrow slick F) Wikipedia 7) Long-form journalism G) Online payment mechanism 8) Muckraking H) Magazine innovation 9) Physician’s Desk Reference I) Investigative reporting 10) E-reader J) The New Yorker
Q:
The concept in journalism that news should be gathered and told without bias is called objectivity.
Q:
The spiral of silence model suggests that minority voices can band together and build until they overwhelm the vocal majority.
Q:
According to ad guru Bob Greenberg, “the third screen” that advertisers should be paying more attention to is __________.
Q:
As a journalistic stunt, Nellie Bly circled the world in 72 days.