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Question
Matt is working as a freelancer for the NY Mets. He wants to make sure his content goes out at specific times, and realizes he needs to create, maintain, and share these pieces of content with the rest of the team. What does Matt need to create?
A. He needs to create a strategic plan.
B. He needs to create an editorial calendar.
C. He needs to create a content calendar.
D. He needs to create a brand kit.
Answer
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Related questions
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A. trolls/haters
B. advocates
C. ambassadors
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A. exclusivity
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Why is it important to be effective in understanding your audiences?
A. You can be more effective in your paid advertisements.
B. You can have a clear idea of who you are reaching.
C. You have an understanding of the different touch points an audience member has with the brand.
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______ is the process of categorizing people into certain groups based on certain criteria.
A. Creator analysis
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Social care is part of the conversation piece of effective writing for social media.
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A. snarky
B. audience focused
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As discussed in the textbook, there are six Cs for effective writing for social media EXCEPT ______.
A. content
B. creation
C. creativity
D. connection
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______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched.
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A. Mission; vision
B. Mission; brand voice
C. Vision; brand voice
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______ focuses on looking at the complete picture of what is happening in a campaign from the past to the future.
A. Technical view of social media
B. Strategic view of social media
C. Managerial view of social media
D. Creative view of social media
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Research in many ways is one of the most challenging yet demanding functions in social media.
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A. He is doing a strategic analysis.
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C. He is doing a social monitoring analysis.
D. He is doing a data analysis.
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A. you start fresh and not worry about what metrics they are already using
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A. formulating items to evaluate
B. identifying influencers
C. analyzing key trends
D. calculating overall growth amongst audience
E. all of these
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The main difference between monitoring and listening is ______.
A. timeframe
B. tools
C. content
D. platform
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Identifying followers on given social media platforms gives the social media professional what types of benefits?
A. They get the sense of their vanity metrics.
B. They get a snapshot of their potential audience members.
C. They are the must have audience members to target for a campaign.
D. They are real followers and bots that engage with your content.