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Question
Mattel has a contractual agreement to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes. Colgate pays Mattel a fee for the use of the Barbie name and image. This is an example of __________.
A. brand licensing
B. co-branding
C. generic branding
D. reseller licensing
E. mixed branding
Answer
This answer is hidden. It contains 181 characters.
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