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Question
Maverick Systems was a leader in the phone market and profits from its cell phones were very high. Maverick Systems developed a new generation smartphone and has been advised by a consulting firm to embrace cannibalization. This means that the company should:
a. introduce the new technology right away and increase its market lead while taking away profits from its present product.
b. delay introduction of the next generation product until profits have begun to significantly decrease for the current product.
c. use up most of its financial resources in promoting the new phone.
d. wait for the previous cell phone to become obsolete and then introduce this new phone into the market.
Answer
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