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Question
McCormick's marketing team wants to test three different advertisements for its new Chicken Dijon gravy before they launch the product nationwide. To measure actual market reaction, the best approach would be to:A) use the ads in three different markets and use ad tracking research to measure the impact.
B) use different test markets for each of the three ads and compare the actual sales differences among the three markets.
C) place the three ads in a theater test and measure the audience reaction.
D) count the number of times the brand name or specific product is mentioned in the media after each ad has run.
Answer
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