Question

Media publications, public records, and directories are sources of

a. impersonal referrals.

b. marketer-initiated contacts.

c. personal referrals.

d. customer-initiated contacts.

Match the term with its definition. Some terms may not be used.

a. Advertising

b. Blog

c. Institutional advertising

d. Social media

e. Personal selling

f. Product advertising

g. Promotion

h. Prospecting

i. Publicity

j. Sales promotion

Answer

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