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Question

Melissa Rossi, Product Manager at National Consumers, Inc. (NCI), is evaluating alternatives for introducing a new package for toothpaste. She has identified four alternative markets, and has constructed the following table which shows NCI's rewards (in $1,000,000's) for various levels of acceptance by the markets and their probabilities.

Market Acceptance
MarketLow (.3)Medium (.4)High (.3)
Northeast Only-0.701
Southeast Only-0.20.20.8
National-1.5-0.22
None (don't introduce the new package)000

If Melissa uses the EMV criterion, the appropriate choice would be: ________.
a) Northeast Only
b) Southeast Only
c) National
d) None (don't introduce the new package)

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