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Question
Meredith is opening a high end shoe store specializing in designer shoes. Which approach is probably the wisest strategy for the marketing efforts of this company?
a. Unsegmented strategy since everyone wears shoes.
b. Multi-segment strategy since she could concentrate on persons wanting shoes for different reasons.
c. Single-segment strategy since only women with high disposable incomes would be a prospective customer.
d. Bi-segment strategy since the company wont be able to sell to just one segment to survive.
Answer
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