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Question
Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks, but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones. The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product. Which method would it most likely employ?
A. Advertise on television showing a mother microwaving the snack in less than 60 seconds.
B. Provide a premium to build customer goodwill by receiving reduced price merchandise.
C. Have a sign that will be placed on the grocer's freezer where the product is offered for sale.
D. Use a rebate to encourage customer purchase and increase confidence in the product.
E. Use a demonstrator hired by the company to prepare the snack in a grocery store and give away cooked, bite-sized samples of the snack to shoppers as they pass by.
Answer
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