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Question
Miller has just purchased a new Allez A1 Specialized bicycle for $1,000. Miller realizes that the Allez A1 costs more than most bikes, and even at that price it doesn't come with a set of pedals. Even though other brands of bicycles cost much less than the Allez A1, Miller tells himself that the Allez A1 is more comfortable and has greater durability than most road bikes. As Miller wonders if he made the right purchase decision, he is experiencing:a. attribute remorse
b. cognitive dissonance
c. evaluation distortion
d. consumer cognition
e. perceptual disharmony
Answer
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Related questions
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b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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b. uses a "lone wolf" approach to selling
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d. uses short-term follow-ups, which focus on product delivery
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b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
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a. electronic data interchange (EDI)
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