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Question
Mirabella Creations is a custom jewelry company that specializes in unique, handmade, wearable artwork. Each piece of jewelry offered for sale is made after an extensive customer consultation that results in a one-of-a-kind piece of heirloom jewelry. To maximize profits, the firm owner should charge
a. the same price to all customers.
b. the price that the market will bear.
c. a price that will cover the firms fixed costs.
d. a price that is close to each customers willingness to pay.
e. a price that is competitive with mass-market jewelers available in their service area.
Answer
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