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Question
Mirage Resorts in Las Vegas has a system that allows hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service. The resort is practicing:a. firewall marketing
b. one-to-one marketing
c. an application of the 80/20 rule
d. transactional marketing
e. marketing through technology
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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Consultative selling:
a. uses limited sales planning
b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
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a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
d. Salespeople sell products not advice and assistance.
e. Proposals and presentations used emphasize pricing and product features.
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Relationship selling is also called:
a. long-term selling
b. win-win selling
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c. mode of transportation to be used
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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a. Business prioritizing
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c. exclusive
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c. vertical marketing system
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b. create specialization of labor
c. create economies of scale
d. take title to the products they sell
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a. forward integration
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d. sorting
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a. creation
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