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Question
Monica is conducting an experiment where all subjects see all of the ads she is testing. This type of experiment in which an individual subject is exposed to more than one level of an experimental treatment is called _____.a. between-subjects
b. repeated measures
c. redundant manipulation
d. randomization
Answer
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Related questions
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a. history effect
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
a. static group design
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Which type of experimental design allows for an investigation of the interaction of two or more independent variables?
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Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?
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Which of the following are possible test units in a marketing research study?
a. people
b. sales territories
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a. control
b. secondary
c. blocking
d. statistical
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The way an experimental variable is manipulated is referred to as an experimental _____.
a. treatment
b. cell
c. confound
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All measurement, particularly in the social sciences, contains error.
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The first stage in the research process is planning a research design.
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