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Question
More than half of all U.S. households are composed of only one or two persons, so Aunt Jemima offers one serving meals - such as its Ham & Egg Scramble and Oatmeal Pancakes. Aunt Jemima is using __________ as the basis to segment its market.
A. usage rates
B. usage patterns
C. demographic characteristics
D. behavior characteristics
E. psychographic characteristics
Answer
This answer is hidden. It contains 96 characters.
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