Question

Morrison Foods has decided to introduce a new line of turkey products to the American consumer. Turkey steaks resemble beefsteak in taste and are leaner and healthier for a variety of reasons. However, the company is concerned that the product will not be accepted in America. If Morrison Foods follows a strategy of ________, they are more likely to have a successful introduction of the new product.

A) cultural shock

B) cultural adiaphora

C) cultural syncopation

D) cultural congruence

E) reverse culture shock

Answer

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