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Question
Mott's applesauce promotes itself as a low-fat alternative to cooking oil for baked goods. Mott's is __________.
A. finding new users through a product modification strategy
B. increasing use by existing customers through a product modification strategy
C. modifying the product characteristics
D. creating new use situations through a market modification strategy
E. demarketing the product
Answer
This answer is hidden. It contains 234 characters.
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