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Question
Mott's used an advertising campaign to change the way consumers thought about its applesauce from a dinnertime side dish to a replacement for cooking oil in baking. The advertising message was that using applesauce in baking cuts calories and makes the resulting baked good healthier. Mott's used a __________ strategy.
A. product repositioning
B. perceptual mapping
C. product positioning
D. product differentiation
E. psychographic
Answer
This answer is hidden. It contains 172 characters.
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