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Question
Mr. Clean is an antibacterial cleaning liquid for home use. If Proctor and Gamble (P&G), the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as
A. a discontinuous innovation.
B. a new product from the company's perspective because it is a product line extension.
C. a high-risk product mix extension because it is new to the market.
D. new by the Federal Trade Commission for the usual one-year period.
E. not a new-product because it does not represent a different SKU.
Answer
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