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Question
Multibranding refers to a branding strategy in which a firm __________.
A. gives each product a distinct name when each brand is intended for a different market segment
B. uses different brand names for the same product across multiple countries
C. uses one name for all its products in a product class
D. produces products but sell them under the brand name of a wholesaler or retailer
E. contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications
Answer
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