Question

Munch More's potato wafers are available in two different variantsthe fried variant and the baked variant. With the deep-fried wafers the firm aims to target customers for whom taste matters the most, and with the baked version it caters to the needs of those customers who are health-conscious. Munch More is typically following a(n) _____ marketing strategy.

A. differentiated

B. concentrated

C. mass

D. analogous

Answer

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