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Question
NARRBEGIN: Alberto Culver CompanyAlberto Culver Company
The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings. A large number of these products are intended for personal use. The company is divided into three key divisions: toiletries, household, and professional. The toiletries division sells hair care brands such as Alberto VO5, Alberto, and Bold Hold. Additionally, this division handles the FDS line of feminine deodorant products. The household division sells brands such as Mrs. Dash seasonings, Papa Dash salt substitute, Baker's Joy, Sugar Twin, and Static Guard. The professional division sells brands such as Tresemme, TCB, and Indola. Each of the brands listed above contains many individual products with varying formulations, such as the Alberto styling products, which include mousse, gel, spritz, spray-in conditioner, and hairspray.
NARREND
Refer to Alberto Culver Company. Why would the Alberto Culver Company be interested in increasing its product depth?
a. to capitalize on economies of scale in production
b. to attract buyers with different preferences
c. to increase sales and profits by further segmenting the market
d. to capitalize on economies of scale in marketing
e. to do all of these things
Answer
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