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Question
NARRBEGIN: Butterball TurkeyButterball Turkey
Every fall, Americans eat turkey during the holiday season. For some consumers, that is the only time they cook a turkey. Butterball has satisfied loyal customers for more than 50 years and fields about 100,000 phone calls every November from consumers asking cooking questions. So this year, Butterball decided to include a meat thermometer with each turkey so consumers can know when the big bird is ready to eat. Each year, Butterball also selects the best leftover recipe from those posted on its Web site through an online vote with consumers. The consumer submitting the recipe receiving the most votes wins a $1,000 prize. Butterball also hires a company to go into stores and provide bite-size turkey nuggets to consumers so they can taste how moist Butterball turkeys can be. Usually, the person providing the turkey will be standing next to temporary shelves with all the Thanksgiving fixings on it that are set up in the stores this time of year.
NARREND
Refer to Butterball Turkey. Which sales promotion tool is Butterball using when shoppers in a store are offered a bite-sized portion of the turkey?
a. coupon
b. premium
c. sweepstake
d. primary
e. sampling
Answer
This answer is hidden. It contains 95 characters.
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