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Question
NARRBEGIN: Coca-ColaCoca-Cola
It is almost 100 degrees outside, and Ed is on his way to the supermarket to buy groceries. His air conditioner is broken, so he is hot and thirsty. Ed notices a billboard featuring an ice-cold Coca-Cola. Ed remembers he is out of Coke. Once in the store, Ed heads straight for the soft-drink aisle and picks up a twelve-pack of Coke.
NARREND
Refer to Coca-Cola. Ed knows Michael Jordan (a former basketball all-star) drinks Gatorade, and he thinks he can be more like Jordan if he drinks it. Because Ed very much wants to be like Jordan, he purchases Gatorade in addition to Coke. In this example, Michael Jordan is acting as a(n):
a. purchase catalyst
b. opinion leader
c. consumer advocate
d. dissociative reference
e. cultural icon
Answer
This answer is hidden. It contains 45 characters.
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