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Question
NARRBEGIN: DaycareDay Care
Fiona is considering a day-care facility for her five-week-old daughter Kate. She has been visiting day-care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight day-care centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision.
NARREND
Refer to Day Care. Fiona's visits to the daycare centers, interviews with the caregivers, and input from family and friends represent which step of the consumer decision process?
a. postpurchase behavior
b. stimulus generalization
c. evaluation of alternatives
d. information search
e. need recognition
Answer
This answer is hidden. It contains 90 characters.
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