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Question
NARRBEGIN: DaycareDay Care
Fiona is considering a day-care facility for her five-week-old daughter Kate. She has been visiting day-care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight day-care centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision.
NARREND
Refer to Day Care. The process Fiona went through in selecting a day-care facility for Kate is best described as which type of consumer buying decision?
a. routine response behavior
b. limited decision making
c. extensive decision making
d. impulse buying
e. motivational response behavior
Answer
This answer is hidden. It contains 95 characters.
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