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Question
NARRBEGIN: InterfaceInterface
Interface, a manufacturer of floor covering products, has recently entered into an agreement with Cargill, Inc. and Dow Chemical Company to develop a carpeting manufactured from corn fiber, rather than the traditional nylon. Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles. Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent.
NARREND
Refer to Interface. Which of the following is an example of a cultural influence on consumer buying decisions?
a. personality of the buyer
b. how much the buyer knows about actions he or she can take to save the environment
c. lifestyle of the buyer
d. the buyer's motivation for buying the corn-fiber carpet tile
e. the acceptance of green marketing among a society
Answer
This answer is hidden. It contains 239 characters.
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