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Question
NARRBEGIN: R.H. Kurt & SonR. H. Kurt & Son
R. H. Kurt & Son, Inc., distributes rifles for both hunting and target shooting, rifle barrels, triggers, cleaning equipment, and reloading equipment to sporting equipment retailers and many large discount stores. It carries products from 41 different manufacturers. The manufacturers whose products it carries are known for producing superior products and are leaders in their industries. In addition, Kurt is able to repair damaged rifles through its gunsmith service, which is available to all of its retailers.
NARREND
Refer to R.H. Kurt. Its marketing channel is composed of:
a. the distribution, objectives, strategies, and tactics used to move products from the manufacturer to the retailer
b. any organization that had a part in moving the product from the distributor to the retailer
c. the functions of transportation, storage, inventory control, materials-handling, and order processing
d. the 41 different manufacturers, R.H. Kurt, the retailers it serves, and their customers
e. all organizations in the industry that make it possible for a consumer to buy his or her desired product
Answer
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