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Question
NARRBEGIN: Rock-TennRock-Tenn
Rock-Tenn produces packaging products. They make cartons that will hold a dozen Dunkin" Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen -Daz ice cream, express mail envelopes for FedEx and much more. Rock-Tenn business fluctuates depending on consumer demand. As plastic products become more expensive companies turn to cardboard and paper to package their products.
NARREND
Refer to Rock-Tenn. Rock-Tenn makes paper products for companies to use in their product and service offerings. As demand for their products increased due to rising plastic prices, Rock-Tenn had to acquire other plants and equipment to help in its business. This is an example of the _____.
a. customer accelerator
b. volume principle
c. growing principle
d. marketing effect
e. multiplier effect
Answer
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