Question

NARRBEGIN: SA_86_91
In this example we are estimating the net present value of introducing a new drug to market. We have the following information about the market:
The market size is 1,000,000 and is projected to grow at an average 5%, with a standard deviation of 1%, over the next ten years.
The market share captured at entry is projected to be between 20% and 70%, with most likely value 40%.
Three competitors may enter the market in the future, with each one having a 40% probability of entry per year.
For each new competitor per year, the market share goes down by 20%.
The marginal profit per unit is $1.80.
We want to evaluate the project over ten years, using a discount rate of 10%.
NARREND
What is the appropriate distribution for the market growth rate?

Answer

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