Question

NARRBEGIN: SA_57_59
A marketing research consultant hired by Coca-Cola is interested in determining the proportion of customers who favor Coke over other soft drinks. A random sample of 400 consumers was selected from the market under investigation and showed that 53% favored Coca-Cola over other brands.
NARREND
(A) Compute a 95% confidence interval for the true proportion of people who favor Coke. Do the results of this poll convince you that a majority of people favors Coke?
(B) Suppose 2,000 (not 400) people were polled and 53% favored Coke. Would you now be convinced that a majority of people favor Coke? Why might your answer be different than in (A)?
(C) How many people would have to be surveyed to be 95% confident that you can estimate the fraction of people who favor Coca-Cola within 1%?

Answer

This answer is hidden. It contains 368 characters.